Consumer's behaviour on food markets

Abstract

The article is interested in the problems of consumer's behaviour in the food market and namely the determining factors of his (her) behaviour according to the neoclassical theory approaches and its modern modifications, which are compared here with the concepts of other authors. It also is interested in the possibilities of the marginalist analytical apparatus in the consumer's decision-making.

Keywords

• cardinalism
• ordinalism
• neoclassical theory
• agricultural products
• food markets
• marginalist analysis