Professional Languages Alone Do Not Suffice for Successful and Socially Responsible Internal Communication between Different Cultures

Naše Gospodarstvo. 2018;64(3):47-55 DOI 10.2478/ngoe-2018-0017


Journal Homepage

Journal Title: Naše Gospodarstvo

ISSN: 2385-8052 (Online)

Publisher: Sciendo

Society/Institution: University of Maribor, Faculty of Economics and Business

LCC Subject Category: Social Sciences: Commerce: Business

Country of publisher: Slovenia

Language of fulltext: English

Full-text formats available: PDF



Kukovec Darja (PhD student at the University of Maribor, Faculty of Economics and Business, Slovenia)

Mulej Matjaž (University of Maribor, Faculty of Economics and Business, Slovenia)

Žižek Simona Šarotar (University of Maribor, Faculty of Economics and Business, Slovenia)


Double blind peer review

Editorial Board

Instructions for authors

Time From Submission to Publication: 18 weeks


Abstract | Full Text

Successful internal communication in an intercultural environment depends on the organizational culture, business environment, social responsibility, and leaders’ skills. Thus, internal communication and employee adaptation to changing business environments ask what a successful socially responsible internal communication requires. This contribution discusses theoretical foundations of qualitative research, how the organizational culture can define which direction the organization should chose to attain social responsibility, and how internal communication can improve understanding of professional language and be decisive in a working environment. The generated model offers insights into understanding social responsibility and organizational culture to improve internal communication.