A preliminary study on the receipt of the television campaigns about violence of gender realized by the Ministry of Health, Social Politics and Equality (2008-2011).

Abstract

This article shows the early results of the pilot research about gender violence TV campaigns promoted by the spanish Ministry of Health, Gender and Social Policies. The mentioned research has the main purpose of analyze the citizenship perception about the prevention campaigns in social media and their effectiveness in the fight against gender violence. This previous survey is the seed of an extensive research project about media campaigns of gender violence prevention in Spain. Its first data intended to be the pattern of the completely developed research. The final intent, after consider all the results, is to reflect about the real awareness capability and their social usefulness.

Keywords

• violencia de género
• televisión
• campaña publicitaria
• investigación cuantitativa.