Effectiveness of a human milk donation promotion program in a virtual group of mexican women

Abstract

Objective: to analyze the effectiveness of a promotion and human milk donation program in a virtual group of Mexican women. Material and methods: a non-statistical sampling of 5 Mexican women was used, as a main tool a questionnaire of 37 open-ended questions was applied through the in-depth interview technique. Results: with the 6-month campaign of sensibilization and promotion to the donation inside the virtual group, 12 Mexican women could become active donors, getting 21,595 ml of donated human milk. Conclusions: support and promotional human milk virtual groups in social networks show an effectiveness based on the consolidation of support networks and personal significance.