Die vier Social-Media-Typen in der Wissenschaft. Ergebnisse einer bundesweiten Studie

Abstract

[english] ZB MED and its partners within the Leibniz Research Alliance Scienc participated in a nationwide study involving academics and researchers from universities and Leibniz Association research institutions. The purpose was to examine the use of social media tools. One of the key goals was to learn more about the usage patterns and behaviours of target groups, and the study has provided some important pointers to assist in this task. The preliminary part of the study identified four types of social media user who display significantly different patterns of behaviour in their use of and attitudes toward social web applications. The poster shows the figures for researchers working in the fields of medicine and life sciences – the main user group of ZB MED.

Keywords

• social media
• science 2.0
• life sciences