The Innovative Approach to Estimation of the Strategic Adaptation of Company in Conditions of Uncertainty of Volatile Economic Environment

Abstract

The article is aimed at developing and approbating the method of system estimation of the degree of strategic adaptation of company in conditions of uncertainty of volatile economic environment. The innovative aspects of the strategic management process and problematics of research on the adaptation processes of industrial companies in the publications of foreign and domestic authors are considered and analyzed. A method of systemic estimation of the degree of strategic adaptation of company is proposed and approbated at the industrial enterprises which are persistent to crisis situations. The aim of the proposed method is to develop the optimal variant of the company’s development strategy in accordance with its internal potential and the conditions of economic environment based on estimation of the strategic adaptation degree.

Keywords

• innovative approach
• systemic approach
• strategic adaptation
• strategic management
• strategization of business
• strategic development
• economic environment