COMMUNICATION BY EVENT - THE EFFICIENCY OF SEMINARIES AS A WAY TO INFORM AND TO TRAIN

Abstract

Starting from the idea that nowadays the companies use the promotion and communication by event more and more because of the advantages it entails, this paper uses the marketing quantitative research as a tool and it's scope is to present the opinions and the attitudes of the people that participated to seminaries within a project supported by European funds, regarding their efficiency as a tool for information and training.

Keywords

• communication by event
• seminars
• marketing research
• focus group