Study on the Development of Island Tourism in Zhoushan City to Promote Rural Revitalization under the goal of common prosperity --Take Dongji Island as an example

Abstract

Tourism has become one of the biggest industries in the world [1]. And island tourism has been a popular travel choice in recent years. As an important island tourism area, Zhoushan has become an important industry for regional economic development due to its unique island customs and cultural charm. In 2021, China has entered the period of the 14th Five Year Plan, which is also a period of solidly promoting common prosperity. Based on the perspective of the strategy of common prosperity, this study investigates Dongji Island in Zhoushan City, analyzes the current situation and problems of its tourism industry development, explores the industrial advantages of Dongji Island, and explores the development path of rural tourism in Dongji Island to promote rural revitalization. Corresponding island common prosperity strategies are proposed from multiple aspects such as improving the industrial chain and “tourism+”, in order to pave the way for industrial prosperity and people’s prosperity to seek benefits from the sea, To achieve common development of rural tourism and rural revitalization in Dongji Island