Cluster organizations: A new form of business association

Abstract

Business globalization, rapid technological changes, economic crisis, have initiated the necessity of forming a new form of business association-cluster organizations. These are organizations which contribute to regional development through greater productivity, innovation, competitiveness end export. The focus of cluster organizational form is exchange of information, knowledge, development of innovation and entrepreneurship. In the form clusters, organizations have the ability to provide the higher value, achieve better business results and become more competitive. Although they are recognized as a powerful framework of overall economic development, the clusters in Serbia are still not sufficiently promoted and developed. The starting position of this work is the need to cluster management. The aim of this paper is to show the importance of cluster managers, as well as to highlight the importance of developing clusters with us. For this purpose we will explain the basic characteristics of the clusters, shows the status of the clusters in Serbia and analyze the role of cluster managers at various stages of the life cycle of clusters. The work is theoretical character and will be used method of analysis.

Keywords

• cluster
• organization
• cluster manager