Key driving forces in the Czech brewing industry

Abstract

The paper is a part of solution of a post-doctorate grant awarded by the Grant Agency of the Czech Republic (GAČR No. 402/02/P059) connected with the research plan of the FBE MUAF in Brno (GAMSM 431100007), and it focuses on environmental analysis of the brewing industry in the Czech Republic with a focus on the key driving forces in this industry. The basic types of analysed driving forces are the following: long-term growth rate of the industry, character of customers and how they use the product, product innovation, process innovation, marketing innovation, entry/exit of major firms, diffusion of proprietary knowledge, changes in cost and efficiency, buyer preferences for a differentiated product, regulatory influences and government policy changes, changing societal priorities and lifestyles, uncertainty and business risk, and globalisation. Factors identified in the above-mentioned areas are examined also owing to their period of influence, and the possible implications on actions and strategies of breweries are discussed.

Keywords

• brewing
• industry
• analysis
• driving force
• factor
• production, consumption