Comunicação e a Convenção sobre Diversidade Biológica: uma leitura sobre o Parque Estadual da Ilha Grande (Rio de Janeiro, Brasil) e o Parque Natural da Maremma (Toscana, Itália)

Abstract

Biodiversity conservation represents a complex contemporary demand. In scenarios of environmental crisis, social groups have been trying to influence the decision-making process through pacts such as the Convention on Biological Diversity (CBD). CBD is the main international agreement that guides public policies related to this agenda. Within the framework of the CBD, communication is recognized as a fundamental component for raising awareness concerning this important issue. Based on this premise and considering the strategic role of protected areas for the conservation of global biodiversity, the purpose of this article is to understand how communication itself is expressed in the management of two protected areas located in different contexts. In this sense, we selected Ilha Grande State Park, in the state of Rio de Janeiro, Brazil (country with the biggest biological diversity in the world), and Maremma Natural Park, located in the Tuscany region, Italy (responsible for the greatest biodiversity of the European Union). Based on bibliographical and documentary research, interviews with interlocutors from the public management, and analysis of the available online tools for communications, we could evaluate that there are ongoing actions in both parks. However, considering that Target 1 from the 20 Aichi Targets (agreed by the CBD for 2011-2020) refers to the social awareness regarding the biodiversity relevance, visible differences are observed when it comes to the form that each park creates/releases this information. This situation may influence the appropriate achievement of this goal in each case.

Keywords

• áreas protegidas
• convenção sobre diversidade biológica
• comunicação
• parque estadual da ilha grande
• parque natural da maremma