The fourth imagery paradigm and its practical application on fashion propaganda

Abstract

This paper relates the process of Fashion propaganda with the various Santaella and Nöth’s theories on imagery. We analyze how Fashion communicates through illustrations, text, photographs, magazines and digital social media. We distinguish between the three imagery paradigms and apply the fourth paradigm to the fashion media through Editorial Design and visual programming.

Keywords

• imagem
• fotografia
• história da moda
• revista de moda