FEASIBILITY OF THE RELEASE OF THE CROATIAN NAUTICAL CHARTER ON THE AMERICAN MARKET

Abstract

Nautical tourism is one of the most competitive tourism products in Croatian. A wellorganized system of nautical tourism in the Adriatic could initiate the development of certain neglected areas which, with the appropriate valorization of natural and geographical resources, would become attractive for investment. Given the situation in the financial markets and the rising dollar, distant Mediterranean travel has become a possiblity for the average American seafarer. It is therefore necessary to define the potential market niche for the Croatian offer of nautical charter tourism on the US market. Croatia can attract a significant number of boaters due to its natural resources. The authors of this study intend to analyze the situation and the possibility of entrance of Croatia into the wholesale US charter market. In addition, they question the manner in which this kind of tourism product can come closer to the average American boater, and through which distribution channels to promote Croatian economic interests.

Keywords

• nautical tourism
• charter
• US market