A Preliminary Study on the Satisfaction Survey of Online Cultural Self-Guide with 360-Degree Panoramic Photography

Abstract

During the COVID-19 epidemic, countries enacted autonomous measures to suspend long-distance travel. As a result, people used online platforms to share perspectives and disseminate their knowledge and skills. Internet learning content thus emerged as a primary solution. This study was conducted to assess the reactions of users to virtual tours. Participants were introduced to the 360-degree panoramic photography system of cultural monuments of the Taipei City Government and participated in an online cultural tour. A closed-ended questionnaire was distributed for their response. After compiling data from 31 participants, we analyzed the link between users’ demographic characteristics and their satisfaction levels with the online panoramic tour system. We discovered higher satisfaction rates of people with incomes exceeding that of the average participant. 83% of participants stated a willingness to explore scenic attractions virtually instead of physically traveling when unable to do so. The results of this study contribute to understanding the context of users’ post-visit satisfaction. The information gathered can be used to improve cultural heritage websites in terms of design, navigation, and cultural education, enabling virtual access to cultural sites and enriching users’ knowledge from home.

Keywords

• 360-degree panoramic
• cultural heritage
• online cultural tour
• user satisfaction
• virtual exploration