Model of Development Rural Tourism Batik in Banyuwangi: A sustainable Development Approach

Abstract

The role of the national tourism sector is increasingly important in line with the development and contribution of the tourism sector through foreign exchange, income, regional development as well as investment and employment and business development in various parts of Indonesia. Tourism villages have become a trend of developing alternative villages in the last decade. From year to year, the number of tourist villages in Indonesia has also grown rapidly. East Java Province is one of the provinces that has consistently developed the Tourism Village. Banyuwangi Regency has many interesting tourism objects to develop, such as nature tourism, historical tourism, art and cultural tourism or other tourism. Tampo Village is famous for its batik village tours which provide typical Banyuwangi batik. This study uses a research and development (R&D) design. The expected outputs are in the form of analysis of information updates on the potential of the batik tourism village and the batik tourism village development model. The development of the batik industry in Tampo aims to preserve cultural wealth and develop the potential that exists in Tampo Village. The potential for batik is one of the means to increase the economic growth of the village of Tampo. Through the development of a tourism village using the CBT approach, it is hoped that the Tampo batik tourism village can become one of the tourist attractions in Banyuwangi Regency.