Role of the sharing economy in the contemporary economy

Abstract

The article presents the essence and role of the sharing economy. Sharing economy owe its rapid development in recent years, the fast development of technologies like social com­munications, mobile technologies and portals supporting direct cooperation of people. The article presents the role of youth as current and future prosumers in sharing economy. The generation that is currently growing up surrounded by so widely and rapidly developing techniques and technologies of information transfer will be a very aware prosumer on the market.

Keywords

• sharing economy
• collaborative economy
• prosumer
• ICT