DIAGNOSTIC OF THE CONSUMER MARKET OF VEGETABLE IN SÃO DOMINGOS OF POMBAL-PB

Abstract

The systematization in the process of vegetable production is directly dependent on the efficient and rational commercialization of these products, elements that make up the marketing channel should be known in the local context of trade, because for the market factors such as frequency of buying, preference for certain vegetables can vary from place to place, in this sense was realized a study in Sao Domingos de Pombal - PB aiming to make a diagnostic of the consumer market of vegetables of that community, through questionnaire were interviewed representatives of 60 families. It was found that three quarter of those surveyed buy vegetables every week, among the most preferred are coriander, tomatoes, peppers, carrots and potatoes. Was also diagnosed that approximately 69% are from the local market, but most consumers is devoid of information concerning the vegetables they consume