Understanding user attitudes and economic aspects in a corporate multimodal mobility system: results from a field study in Germany

Abstract

Abstract The present study aims to investigate user attitudes and behaviour when users interact with a corporate multimodal mobility sharing system, consisting of battery electric vehicles (BEVs), pedelecs (i.e. electric bicycles) and public transport. We analysed participants’ attitudes towards BEVs, pedelecs, public transport, and the underlying service tools, as well as the economic impacts of the whole corporate multimodal mobility system. Ninety-three participants took part in the 22 months long naturalistic driving study and used the corporate multimodal mobility sharing system for their business travel. The attitudes towards BEVs and the keyless access were evaluated as the most positive components, and usage behaviour was related to a more positive attitude towards pedelecs, public transport, as well as the keyless access and the booking tool. The economic evaluation revealed the possibility of significant reductions in mobility costs when integrating different means of transport into a smart multimodal mobility system. The findings may help fleet owners to further improve existing mobility concepts for corporate travel.

Keywords

• Corporate Mobility as a Service (CMaaS)
• Field study
• Usage behaviour
• Experience
• In-company mobility solution
• Battery electric vehicles