Logistic Regression of Czech Luxury Fashion Purchasing Habits During the Covid-19 Pandemic – Old for Loyalty and Young for Sustainability?

Hála Martin; Cvik Eva Daniela; MacGregor Pelikánová Radka

doi:10.2478/foli-2022-0005

Folia Oeconomica Stetinensia (Jun 2022)

Logistic Regression of Czech Luxury Fashion Purchasing Habits During the Covid-19 Pandemic – Old for Loyalty and Young for Sustainability?

Hála Martin,
Cvik Eva Daniela,
MacGregor Pelikánová Radka

Affiliations

Hála Martin: Metropolitan University of Prague, Department of International Business, Dubečská 900/10, 100 00 Prague 10
Cvik Eva Daniela: Czech University of Life Sciences, Faculty of Economics and Management, Department of Law, Kamýcká 129, 165 00 Prague 6
MacGregor Pelikánová Radka: Metropolitan University of Prague, Department of International Business, Dubečská 900/10, 100 00 Prague 10

DOI: https://doi.org/10.2478/foli-2022-0005
Journal volume & issue: Vol. 22, no. 1
pp. 85 – 110

Abstract

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Research background: The sustainability reflected by the CSR of luxury fashion businesses, should meet stakeholders´ expectations and lead to an increase in customers´ buying decisions.

Published in Folia Oeconomica Stetinensia

ISSN: 1898-0198 (Online)
Publisher: Sciendo
Country of publisher: Poland
LCC subjects: Social Sciences: Finance; Social Sciences: Economic theory. Demography
Website: https://sciendo.com/journal/foli

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