Branding, labelling and certification: Geographical and anthropological insights

Abstract

This article presents a theoretical and conceptual introduction to the special issue dedicated to branding, labelling and certification. The authors present the connections of these qualification instruments with regional development, multiscalarity, and actor networks from a geographical and anthropological perspective. The special issue contributes to a better understanding of the interferences and interconnections of various accompanying processes associated with branding, labelling, and certification, such as actors' practises and relationships, social power relations, alternative marketing strategies, long-term impacts on ethical values, and emotional concern.

Keywords

• geography
• anthropology
• branding
• labelling
• certification
• regional development