Культура України (Jul 2020)
Theoretical and Methodological Features of the Culturological Approach to the Visual Phenomenon
Abstract
The aim of the article is to determine the theoretical and methodological features of the application of the culturological approach to the analysis of various aspects of the phenomenon of visual. Research methodology. A number of research cases and field for studying diverse visual aspects has been inductively generalized at the theoretical level as a representation of the culturological approach. Results. The subject of the culturological approach to the visual phenomena has been defined as the relationship between the phenomenon of visual and the culture in a global and local dimension. Its methodological horizon has marked the interpretation the visual constructions as the manifestation of profound or superficial sociocultural trends and at the same time the identification of the processes of reverse influence of various aspects of the visual on culture. The rational correlation of quantitative and qualitative research instruments of the culturological approach to the studies of the visual culture has been proposed. Statistical methods have been essential for the collection of authentic and representative sources for research, and qualitative ones for its internal criticism. The calculations of the visual attractiveness of particular phenomena have been considered as one of the indicators of the level of modernization. The quantitative analysis of the evolution of the visual objects in the culture has been considered as a way to determine the level of fundamentality of the sociocultural factors that influenced it. The qualitative analysis of the sociocultural context has been determined as instrument of the extensive interpretation of the history of the arts. The case of the transfiguration of memory space from the symbolic content into a location to create the popular visual images has been proposed for the studies of the reverse influence of visuality on culture. Novelty. This is the first attempt for understanding the visual from the standpoint of culturology as an integrative science of culture in the theoretical reviews of new possibilities. The practical significance. The information contained in this article may be useful for teaching the various courses, for the scholars, researchers of visual culture.
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