Mobile Phone Companies Increasing Market Share through Innovations, R&D Spending and Patents

Abstract

This study aims to analyze the market share of four leading mobile phone companies in the context of their spending on R&D and the number of filed patents. The study aims to identify whether the companies that invest the most in R&D and file more patents have a competitive edge and increased market share compared to others. The adoption and advancement of technologies throughout the documented history of humankind have revealed how employing specific devices has cultivated the power for people and society to communicate. Moreover, innovations in travelling have increased prospects for real-time communication, and innovations in virtual real-time communication like mobile phones and the internet have become a part of everyday life. Following innovations, many companies emerged from nowhere with unique mobile phone devices and continued the business. But, few of them were wiped out from the market because their mobile phone offering was inferior to other competitors. This paper explores the innovation journey of mobile phone companies. In addition, it focuses on four leading brand names and corresponding success failures as well as the role of R&D expense and patents regarding innovations. Usually, innovation is considered as the engine of economic growth that serves customers better products and services and stays relevant in the market. Measuring innovation is not easy, but focusing on R&D and the quantifiable patent indicates that individual companies consistently serve customers with newer and better products.

Keywords

• innovations
• r&d spending
• patents
• market share
• mobile phone