The Process of Strategic Management of Enterprise with Account of the Peculiarities of Its Interaction with Stakeholders

Abstract

The today’s conditions of operation of enterprises are characterized by limitation of certain types of resources, loss of part of markets and suppliers. This, in turn, reduces the possibilities of development of enterprises in the current period, and even more so, planning their activities for the future. Accordingly, the issue of effective determination of planned development indicators and selection of effective strategic measures to achieve them, taking into account a detailed analysis of the internal possibilities of enterprise development and favorable external factors of such development, becomes of considerable relevance. Since the possibilities of enterprise development in certain areas of its activity are limited, it is advisable to consider them through integration with attractive stakeholders for building the optimal constituents of the potential. The article specifies the process of forming a strategy for integrated development of enterprise by including in its structure the stages necessary to determine the integration capabilities of enterprise and the corresponding types of integration. The necessity of including in the proposed stage of the process of formation and implementation of the strategy of development of enterprise the following elements is substantiated: estimated indicators; risks; stages of the life cycle of the direction of activity (product, business structure, etc.); types of effects. This will allow to model the development of the enterprise under different types of integration together with scenarios for the use of integration opportunities, and it will contribute to the specification of the types and content of the integration development strategy by building various options for the relationship of the enterprise with stakeholders. The construction of such models will contribute to the effective implementation of the chosen integrated development strategy owing to a clear definition of the results and development opportunities (strategic reserves) of various options for integration entities.

Keywords

• strategic management process
• integrated structures
• development strategy
• stakeholders
• evaluation indicators.