VIRTUAL REALITY ART AND IMMERSIVE EXPERIMENTAL TYPOGRAPHY

Abstract

As an emerging technology, Virtual Reality (VR) is perceived as a platform with the potential to change the artwork generation methods and consumption paradigms The immersion, presence and interaction features of VR provides for art unique opportunities to find new forms of expression. The potential of VR in the artistic context will be revealed more clearly as researches in this area increase. The way art uses VR, how it interprets it, and the change VR will cause in art will expand the perspective for both. It is seen that in most of the researches on the relationship between VR and art, this relationship is considered in a general context. Very few researches has been done on the use of writing for artistic purposes in VR and a limited number of practical studies have been produced. From this point of view, in this article, the relationship between experimental typography and VR art is examined with examples. The most effective use of writing in both a linguistic context and as a visual expression has been within the scope of conceptual art and this has brought new discourses and perspectives to the art. In this regards, the inclusion of VR in the combination of writing and art may provide completely different results in conceptual and intellectual contexts. The intersection of writing, art and VR has a rich potential for different perspectives and new patterns. In this paper, the use of writing as the main narrative element in VR Artworks has been discussed as an experimental typography study. Experimental typography is a practice based on exploration and interpretation, seeking new forms of visual expression apart from traditional patterns. VR Artworks based on experimental typography may reveal various contents that explore the role of language for art as structured images in virtual environment. Within this article, three VR Artworks based on the experimental typography are examined and it has seen that they all presented different visual solutions than the clean, meticulous 3D visualization approach used in most VR applications. In this context, it has been suggested that the use of experimental typography in VR Art can expand the narrative language of VR.

Keywords

• virtual reality art
• experimental typography
• immersive typography