A mixed methods contribution analysis of UK students’ unions’ internal communications response to addressing staff motivation during the Covid-19 pandemic

Abstract

This macro-level, mixed methods contribution analysis evaluates the influence of students’ unions internal communication response to the Covid-19 pandemic on staff motivation. Recognising the role individual interpretation and perception play in the receipt of such messages, this paper seeks to understand which motivating factors union managers sought to address through their communications, whether these efforts were recognised by staff and whether there is evidence they may have helped to alleviate employee concerns. The evaluation findings will be of interest to student union managers and professionals looking to enhance communications and improve employee motivation. Received: 14 September 2021 Accepted: 27 October 2021

Keywords

• Students’ Unions
• Covid-19 pandemic
• mixed methods
• Contribution Analysis
• internal communications
• motivation