PROBLEMS OF BUSINESS MANAGEMENT WITHIN A REAL ESTATE DEVELOPMENT

Abstract

This article describes problems of organization management within a real estate development, the analysis of this problems and the methods of its solution based on the Balanced Scorecard. In present unsteady conditions of business development, commercial activity faces a number of problems. The main types are: the problem of lack of funding, the problem of the growth of a company, the company’s management problem, the problem of business processes, and the problem of the decision-making. As a method to solve the problems is proposed an introduction of the balanced scorecard (BSC), which allows accurately feel the slightest changes in the company, deviation from the planned strategies and adjust the direction of the motion during the life of the company.

Keywords

• проблематика управления
• девелопмент
• недвижимость
• сбалансированная система показателей
• management problems
• development
• real estate
• balanced scorecard