Propellants of Promoting Productivity Professional Football Clubs in Iran

Abstract

Purpose: This study aims to identify the propellants that affect the productivity of professional football clubs in Iran.Methodology: The present research is applied in terms of the purpose and duration of nature based on Futures studies and analytical and exploratory methods. Through semi-structured interviews with 16 managers of professional football clubs, sports management professors, and organizational productivity experts, the necessary information was obtained, including seven sections and 60 key indicators. Mick Mac software was used to analyze the collected data from the 7×7 matrix. Mick Mac software was used to analyze the collected data from 7×7 matrix cross-effects.Findings: Seven general categories of factors include, influential to influential, were identified. They are educational and scientific propulsion, propulsion of proponent of attention, propulsion of budget and finance, propulsion of leadership and management, propulsion of tools and professional behavior, Planning and talent development propellants, and marketing and support propellants.Originality: As a result, it can be said that to develop the productivity of professional football clubs in the country, marketing, supportive propellants, and planning and talent development, practical factors that are both effective and influential should be on the agenda of sports managers to Iranian clubs to reach a professional level like the clubs in developed countries.

Keywords

• futures studies
• fundraising
• productivity
• sports marketing