COMMUNICATION AND KNOWLEDGE MANAGEMENT IN INNOVATIVE ENTERPRISES – LITERATURE REVIEW PERSPECTIVE

Abstract

The main goal of this study is to show how the communication with the main stakeholders in innovative enterprises influences the knowledge management and sharing in the innovative processes. The research method are the critical analysis of the literature, as well as the synthesis. Based on the carried out analyses indicated that knowledge management and knowledge sharing are key to innovative processes and should exploit the potential of ICTs. In addition, the communication with stakeholders – both using traditional and modern means – should be implemented in innovative processes. Traditional forms of communication with stakeholders should not be depreciated. The form of communication determines processes of knowledge management, so it should arise from the possibilities, needs and limitations of the different classes of stakeholders, as well as an enterprise itself.

Keywords

• stakeholders
• knowledge management
• communication
• relationship management
• innovative enterprise