POSIBILITĂŢI DE INTEGRARE A PRODUSULUI TURISTIC RURAL PE PIAŢA TURISTICĂ EUROPEANĂ

Abstract

The tourism has been outlined with new valences by the practice of the rural tourism, this new type being adequate to the actual modern age. The rural touristic offer identifies itself, actually, with the rural touristic product, which is nowadays increasingly demanded on the touristic market. The activities of detailed preparation of these types of offer, at all levels cannot be put into practice but by the means of a functional, local and global management, under the conditions of observing the principles of the lasting development. The researches' programs and projects should emphasize the fields of biotechnologies, the ecology's and sociology's economy, in the cultural field; the conservation of the patrimony's wealth and diversity is of priority, by protecting the traditions and the expression forms of the links in the area of the consolidation of the population's cultural identity and the stimulation of the associative life. The role of a global management is of joining all individual initiatives in view of their connection to a national and international network, of ensuring their transposition into standards that would become easily accessible, both in the leadership as well as for the offer of the rural tourism.

Keywords

• cultural identity
• global management
• rural touristic offer