Academy Review (Jan 2025)
USE OF INFORMATION AND SOFTWARE IN THE MANAGEMENT SYSTEM OF INTERNATIONAL ENTERPRISES
Abstract
Modern realities indicate that improving the efficiency of management processes is impossible without the use of information and software that should be integrated into the management system. Therefore, the article explores the importance of this integration in the context of globalized markets, emphasizing its role in increasing competitiveness, introducing innovations and making operational and strategic decisions. It is noted that the main advantages of integration are: increased management efficiency through automation of routine tasks, increased control over own operations; improved coordination between departments through the use of a single database, simplification of information exchange and promotion of more effective cooperation; informed decision-making through access to real-time data; reduction of costs for personnel, paper and other resources; gaining competitive advantages in such areas as marketing, sales, production and logistics. It is emphasized that the information support of international enterprises has moved to a new level, where information has not only become an information resource, but also performs important functions in management. By using advanced analytics and business intelligence tools, international companies can gain strategic insights for further development, identify market trends, and make informed operational decisions that meet their current and global goals. The existing unified software of the leading ERP-systems vendors that can be used in the management of an enterprise, in particular, an international company, is analyzed. Given that the changing conditions of enterprise functioning require an individual approach and the creation of a custom-made product, a comparative characterization of unified and individual software products is carried out. An example of individual software products that take into account the specifics of certain enterprises is the software developed with the participation of the authors for enterprises in the water transport and insurance industries. With a view to optimizing the process of using information and software in the management of an international enterprise, the authors propose an appropriate mechanism. For its successful implementation, it is necessary to take into account that the integration of information technology is a complex process that requires careful planning and implementation, in particular, the factor of financing and staff training. As modern international businesses continue to evolve and adapt to change, the use of information and software is becoming a critical success factor. High-tech management solutions allow companies to respond effectively to global market challenges and remain competitive in an ever-changing business environment.
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