PREDICTING THE INTENTION TO USE INTERNET – A COMPARATIVE STUDY

Abstract

This article focuses on an application of the Triandis Model in researching Internet usage and the intention to use Internet. Unlike other TAM-based studies undertaken to date, the Triandis Model offers a sociological account of interaction between the various factors, particularly attitude, intention, and behavior. The technique of Structural Equation Modeling was used to assess the impact those factors have on intention to use the Internet in accordance with the relationships posited by the Triandis Model. The survey was administered to Croatian undergraduate students at and employed individuals. The survey results are compared to the results of a similar survey that was carried out by two universities in Hong Kong.