Dal mito classico al mito riciclato: La cultura di massa secondo Roland Barthes

Abstract

This essay makes critical reference to Barthes' Mythologies (1956), the text which has been recognised as fundamental to the semiological study of mass and popular culture. However, the essay also goes beyond paying due homage to this seminal work by moving beyond it to provide the context of North American and British studies of mass culture, based on recent theories of mass media and new media, in which Barthes is completely absent. A final comparison concerns the cognitive sciences as "rival sciences" to the semiotic study of pop culture.

Keywords

• barthes
• mito
• pop culture
• studi culturali
• pubblicità