Role of rural women on the agritourism entrepreneurial behavior in Tunisia

Abstract

AbstractIn recent years, some localities in Tunisia that are among the most amenable to agritourism have focused on the development of agritourism houses with a focus on rural women through agritourism entrepreneurial training. In this regard, the current study examines the influential determinants of entrepreneurial behavior using an agritourism method with rural Tunisian women. 167 of the study’s 235 rural Tunisian women participants were chosen using the Cochran algorithm. The findings suggest that rural women will have a strong desire to establish agritourism residence through a gradual process of changing norms towards the acceptance of rural women entrepreneurs as well as the acceptance of agritourism culture through the establishment of local and regional institutions and organizations in a context of family support with strong bonds of commitment, solidarity, environmental, and infrastructural foundations.

Keywords

• agritourism
• entrepreneurial attitude
• entrepreneurial intention
• entrepreneurial behavior
• rural women
• Tunisia