Agency regimes of subjects with disability: Norm, normalization and identity on the screen

Abstract

The identity of subjects with disabilities has gradually and progressively become more visible on the TV screen in the wake of the order of the law and the history of abnormal subjects. Conditions of possibilities have been created for the circulation and establishment of practices that institute and promote inclusion policies. Their emergency is basically foregrounded on principles related to the progress of science and its application in several fields and to the involvement of several sectors of society for the common good (Silva, 1987). Current essay demonstrates the manner the identity constitution of the subject with disabilities is established in Brazil under the aegis of governamentability through complex relationships of power within society. The descriptive and interpretative archeological genealogical movement used in a TV advertisement during the National Week of People with Disabilities in 2009 revealed a type of language, verbal and imagistic, transmitting a symbolical organization that represents a form of agency of self, State and the Other. It deals with regimes of governamentality propped by law and placed to work within society. Key words: governamentality, subjects with disabilities, identity.