MIX: Jurnal Ilmiah Manajemen (May 2016)

PENGARUH KUALITAS DAN PROMOSI WEBSITE TERHADAP SIKAP USER SERTA IMPLIKASINYA KEPADA KEPUTUSAN PENGGUNAAN WEBSITE PORTAL (STUDI KASUS WEBSITE PORTAL USEETV.COM)

  • Novika Erdini,
  • Wilhelmus Harry Susilo

Journal volume & issue
Vol. 5, no. 3

Abstract

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Abstract. UseeTV is an entertainment portal website. There is no increasing number of visitor in page view since 2013 to Q2 2014, although it has been carried out various promotional activities. This study aims to examine and analyze the effect of Website Quality and Promotion of the attitude and consumer decision using UseeTV.com. The research data is the data page view UseeTV.com starting from 2013-2014. Convenience sampling was use as sampling method taken by 402 population UseeTV.com users. Based on that population and using slovin formulas with the margin error 10% then obtained a sample of respondents as many as 200 people. Structural Equation Model (SEM) is used for method of analysis study. Research results show that the Website Quality and Promotions significantly affect the Attitude and Consumer Decision. Website Quality is the biggest significant variable in influencing attitude and consumers decision to use the portal website UseeTV.com. Keywords : Website Quality, Promotion, Attitude, Consumer Decision