Television advertising as the most efficient form of political advertising. Examples of best technologies in the political TV advertisement

Abstract

The scientific work concentrates upon the development of the political advertisement. Based on fundamental researches of different scientists in this field, author investigates in detail the concept of influence of political advertisement on the audience. Upon the whole the subject of political television advertisement is disclosed broadly. Particular attention is paid to the political television advertising based on the examples.

Keywords

• политическая реклама
• телевизионная реклама
• средства массовой коммуникации
• предвыборная политическая реклама в СМИ