MARKETING AND VALUE CHAIN ANALYSIS OF JUMLI MARSHI RICE IN NEPAL

Abstract

A study conducted on marketing and value chain analysis of Jumli Marshi. Chandananth municipality and Tatopani rural municipality in Jumla district were selected for study. Survey was carried out in September, 2019 to collect information from growers and traders as well. Semi-structured questionnaire were used to collect the primary data from 60 respondents by using purposive sampling technique. Out of 0.59 ha total average cultivated area, only 0.29 ha area were under Jumli Marshi cultivation with productivity of 2 mt/ha. About 85% of total population was found to be engaged in agriculture. Farm gate price was found to be Rs 50 per kg and in distant market was Rs 180 per kg and 65% of farmers use wholesaler marketing channels. The production cost per kg of Marshi rice was found to be Rs 18.5, having net gross margin of Rs 36587.33 per ha. The B/C ratio was found to be 2.69.The productivity and area under Marshi cultivation was in decreasing trend in recent years. The major production problem was found to be lack of proper technical knowledge and major marketing problem was found to be price instability. Marshi rice cultivation is highly profitable occupation in contest of Jumla district and can be commercialized in large scale but proper policies; marketing systems and technical knowledge awareness programs should be implemented to overcome major problems in Marshi rice cultivation and production.

Keywords

• aroma
• jumli marshi
• marketing
• nepal
• value chain
• rice