MODERN FORMS OF PARTNERSHIP IN BUSINESS

Abstract

The article examines tendencies of the development of new organizational forms of partnership and marks several problems of their usage in Russian conditions by the example of the Novosibirsk region. Modern forms of networking and partnership of commercial companies and universities, research institutes and other organizations, such as clusters, strategic alliances, technology platforms, business ecosystems and other, are focused on the development of new market opportunities and gaining competitive advantage through the sharing of assets and expertise. Two groups of strategic partnership initiatives in the business were emphasized: some initiatives are shown by the state, while some come from the companies. It has been shown that the development of digital technologies, which allows to establish connection between geographically separated participants, promotes the formation of new partnership tools, such as the technology platforms and business ecosystems built on their basis.

Keywords

• партнерство
• национальные технологические инициативы
• технологические платформы и платформенные технологии
• бизнес-экосистема
• partnership
• national technology initiatives
• technology platforms and platform technologies
• business ecosystem