Біоекономіка та аграрний бізнес (Dec 2019)
Classification of innovations in the agricultural sector as a precondition of forming marketing strategies of innovative development of agricultural enterpris
Abstract
Modern challenges and tasks facing Ukrainian enterprises of the agricultural sector require scientifically sound decisions on the formation and effective implementation of the strategy of innovative development of enterprises. Among the most common innovations in agriculture are: breeding achievements, chemical and biological products, advanced farming systems, the latest fertilizers and resource-saving technologies, economic development of agricultural machinery modification, marketing innovations, effective interaction between market players, the introduction of an Internet communications system etc. The purpose of the research was to substantiate the actual classification of innovations in the agrarian sector, which is based on the system approach and will help to choose the innovative way of development of enterprises with different possibilities and resource base. For the research, methods of general scientific knowledge were used. A systematic approach to the study of phenomena and processes allowed to clarify the content of the concept of "innovation" from different positions in its connection with the internal and external environment. In the process of research, the following scientific methods were used: analysis and synthesis, induction, comparison, operationalization of concepts (for clarification of the conceptual-categorical apparatus). It has been proven that in agricultural sector the development of innovations is slower, which requires special attention and the search for additional incentives for their implementation. According to the direction of the results, innovations in the agricultural sector are divided into product, process, organizational and marketing. We have identified 13 groups of classification signs of innovation in the agricultural sector: by subject and field of application in agriculture, in relation to the enterprise as a system, by the intensity of innovative changes, by type of object of innovation activity, by role in achieving the goals of the organization, by value for direction activity, feet of novelty, in scale, in sphere, in form, by addressee, by type of effect, by period of implementation, by magnitude of expenditures. All of these types of innovations can serve as the basis for the formation of competitive advantages of the enterprise, its market success, and thus form the basis for the formation of a marketing strategy for innovative development.
