MODELLING CONSUMER CHOICE IN THE MARKET SWITCHBOARD EQUIPMENT USING IBM SPSS STATISTICS

Abstract

Modelling consumer choice in the marketswitch equipment will allow manufacturing enterprises to improve the efficiencyof design and marketing activities byreducing the financial and human losses associated with pre-treatment orders. Todevelop a model of consumer choice canbe used logistic regression.

Keywords

• модель потреби тельского выбора
• рынок электрощи тового оборудования
• логистическая регрессия
• классификация с откликом
• качество прогноза
• model of consumer choice
• market switchboard equipment
• logisticregression
• classification of the response
• the quality of the forecast