The Background and Prospects of Small Business in the Tourism Market

Abstract

The basic preconditions and prospects of small business in the sphere of tourism are considered. The main goal was to generalize the material for the entire industry branch and to identify specifics exactly for small entrepreneurs. The directions of business conducting in the sphere of tourism are presented: tourist operator, agent and firm; necessity of responsible approach to drawing up of the first packages of tours for formation of good reputation in the market is defined; the State support and participation in the European program of business support are considered; statistical data on the number of tourists and the motivation of tourist trips of citizens of the world to Ukraine are analyzed. Problems of tourism industry of Ukraine and tendencies to decrease of its attractiveness both for foreigners, and for Ukrainian citizens are identified. It is recommended to develop tourism in Ukraine in several directions, such as: curative, rural, ecological, cultural, and business.

Keywords

• tourism
• background
• prospects
• statistics
• problems
• small business