IIM Ranchi Journal of Management Studies (Mar 2024)

Book review: Consumer behavior: A digital native

Somraj Bhattacharjee,
Archit Vinod Tapar

Affiliations

Somraj Bhattacharjee: IIM Rohtak, Rohtak, India
Archit Vinod Tapar: Department of Marketing, IIM Rohtak, Rohtak, India

DOI: https://doi.org/10.1108/IRJMS-01-2024-186
Journal volume & issue: Vol. 3, no. 1
pp. 67 – 70

Abstract

No abstracts available.

Published in IIM Ranchi Journal of Management Studies

ISSN: 2754-0138 (Print); 2754-0146 (Online)
Publisher: Emerald Publishing
Country of publisher: United Kingdom
LCC subjects: Social Sciences: Commerce: Business; Technology: Manufactures: Production management. Operations management
Website: https://www.emeraldgrouppublishing.com/journal/irjms

About the journal