Frontiers in Psychology (Sep 2019)

Potential Contributions of Psychological Capital to the Research Field of Marketing

Yu-Lun Lee,
Yu-Lun Lee,
Dong-Jenn Yang

Affiliations

Yu-Lun Lee: Postgraduate Program in Management, I-Shou University, Kaohsiung, Taiwan
Yu-Lun Lee: Department of Business Administration, Cheng Shiu University, Kaohsiung, Taiwan
Dong-Jenn Yang: Postgraduate Program in Management, I-Shou University, Kaohsiung, Taiwan

DOI: https://doi.org/10.3389/fpsyg.2019.02111
Journal volume & issue: Vol. 10

Abstract

No abstracts available.

Published in Frontiers in Psychology

ISSN: 1664-1078 (Online)
Publisher: Frontiers Media S.A.
Country of publisher: Switzerland
LCC subjects: Philosophy. Psychology. Religion: Psychology
Website: https://www.frontiersin.org/journals/psychology

About the journal