Between Individualism and Community

Abstract

Media consumption in Denmark as well as other western democracies seems to be in transition in several ways. Fewer people keep up with politics and societal developments. Still, on the other hand, people show considerable political confidence and belief in personal political skills as well as in possibilities for making a “difference”. Often this phenomenon is given a theoretical foundation in the notion of “reflexive individualization”.

Keywords

• media consumption
• political interest
• the public sphere
• reflexive individualization
• political identity
• political communication