Trends in Business and Economics (Apr 2022)

The mediator role of brand trust in the effect of influencer’s source credibility on the intent to purchase (Research on baby care products for mothers)

Özlen ONURLU,
Büşra BİLGİSEVEN,
Songül Bilgili SÜLÜK

Affiliations

Özlen ONURLU: Marmara Üniversitesi, Sosyal Bilimler Enstitüsü, İşletme Anabilim Dalı, Pazarlama Bilim Dalı, İstanbul, Türkiye
Büşra BİLGİSEVEN: Marmara Üniversitesi, Sosyal Bilimler Enstitüsü, İşletme Anabilim Dalı, Pazarlama Bilim Dalı, İstanbul, Türkiye
Songül Bilgili SÜLÜK: Marmara Üniversitesi, Sosyal Bilimler Enstitüsü, İşletme Anabilim Dalı, Pazarlama Bilim Dalı, İstanbul, Türkiye

DOI: https://doi.org/10.54614/TBE.2022.951054
Journal volume & issue: Vol. 36, no. 2
pp. 165 – 174

Abstract

No abstracts available.

Published in Trends in Business and Economics

ISSN: 2822-2652 (Online)
Publisher: Atatürk University
Country of publisher: Türkiye
LCC subjects: Social Sciences: Commerce: Business; Social Sciences: Economic theory. Demography: Economics as a science
Website: https://dergipark.org.tr/en/pub/trendbusecon

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