Economica (Oct 2022)

THE INFLUENCE OF BRAND AUTHENTICITY, BRAND SELF-CONGRUENCE, AND BRAND LOVE TOWARDS BRAND ENGAGEMENT OF TOURIST DESTINATION IN WEST SUMATERA

  • Yasri Yasri,
  • Vidyarini Dwita,
  • Astra Prima Budiarti

DOI
https://doi.org/10.22202/economica.2022.v11.i1.5696
Journal volume & issue
Vol. 11, no. 1
pp. 40 – 49

Abstract

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