THE NETWORKS IN TOURISM: A THEORETICAL APPROACH

Abstract

The economic world in which tourism companies act today is in a continuous changing process. The most important factor of these changes is the globalization of their environment, both in economic, social, natural and cultural aspects. The tourism companies can benefit from the opportunities brought by globalization, but also could be menaced by the new context. How could react the companies to these changes in order to create and maintain long term competitive advantage for their business? In the present paper we make a literature review of the new tourism companies´ business approach: the networks - a result and/or a reason for exploiting the opportunities or, on the contrary, for keeping their actual position on the market. It’s a qualitative approach and the research methods used are analyses, synthesis, abstraction, which are considered the most appropriate to achieve the objective of the paper.

Keywords

• Network
• Tourism companies
• Globalization
• Competitive advantage
• Strategies