La promoción del turismo musical: los festivales de música en Facebook

PASOS Revista de Turismo y Patrimonio Cultural. 2012;10(4):49-58

 

Journal Homepage

Journal Title: PASOS Revista de Turismo y Patrimonio Cultural

ISSN: 1695-7121 (Print)

Publisher: Instituto de Investigación Social y Turismo

Society/Institution: Universidad de La Laguna (ULL)

LCC Subject Category: Geography. Anthropology. Recreation: Recreation. Leisure

Country of publisher: Spain

Language of fulltext: English, French, Spanish, Portuguese, Italian

Full-text formats available: PDF

 

AUTHORS


Luisa Chierichetti

EDITORIAL INFORMATION

Double blind peer review

Editorial Board

Instructions for authors

Time From Submission to Publication: 40 weeks

 

Abstract | Full Text

This paper aims to contribute to the study of social networks as a resource in tourism communication and promotion, through the case of music festivals on Facebook (FB). Following a qualitative approach, the discourses of a selection of FB pages about Spanish festivals were analysed, emphasizing hybridity and polyphony as main features. Results also suggest that the use of social network in tourism facilitates the interaction between attendees and their respective community and provides data on customer satisfaction, while exerting a positive infl uence on patronizing intention.