مطالعات مدیریت راهبردی (Sep 2023)
Identifying the factors of commercialization of technological projects in new knowledge-based companies
Abstract
Introduction: Today, the role of knowledge, technology and related skills in companies gaining competitive advantages in the market has become increasingly important. Failure to pay attention to the correct process of converting an innovative idea into a suitable technology or product and its entry into the market can turn into a big business failure. Knowledge-based companies, due to having capacities such as an economy based on local knowledge and relying on domestic scientific and research power, are considered as the foundational elements of development in the framework of the economy, but the identification and use of the capacities of knowledge-based companies, especially in the commercialization of technological projects, is still neglected. Is. The purpose of the present research can be presented in this way, which factors are effective in the commercialization of technological projects, especially in new knowledge-based companies, and what is their importance.de a new approach to evaluating organizational strategies Methodology: The current research is an applied research in terms of its purpose. Also, in terms of how to collect information, a descriptive-survey type of research has been used using a combination of quantitative and qualitative methods to achieve the research objectives. In order to achieve the desired criteria in explaining the model of commercialization of technological projects in new knowledge-based companies, in addition to collecting and translating articles and texts from the most reliable domestic and foreign scientific databases, from reviewing the documents in some committees for evaluating and approving proposed projects and interviewing Science and technology activists and a group of university professors were used to complete the list of criteria. In the next step, while analyzing the content of the interviews and documents and comparing the criteria with the criteria extracted from the literature in related researches, out of 222 criteria identified, 65 criteria have the highest number of repetitions in 7 financial, technological, cultural, environmental, market, political and Law, knowledge and skills were considered for designing and setting up the questionnaire. Results and Discussion: This research has two questions: What factors are effective in the commercialization of technological projects, especially in new knowledge-based companies? In what order is the importance of the above factors? In order to calculate the criteria of commercialization of technological projects of new knowledge-based companies, three available sources of literature, interviews and review of documents and plans in recent years were used. Conclusion: The present research used a mixed method. In the first step, in the qualitative method, in addition to collecting and translating relevant articles and texts, the review of documents in some committees for evaluating and approving proposed projects and interviewing science and technology activists and a group of university professors were used to complete the list of criteria. Is. And after that, BMW has investigated the factors affecting the commercialization of innovative projects in new knowledge-based companies using a quantitative method and calculated the weight of each. While analyzing the content of interviews and documents and comparing the criteria with the criteria extracted from the literature in related researches, out of 222 identified criteria, 46 criteria with the highest number of repetitions in 5 categories of finance, technology, market, policy and law, and knowledge and skills were determined. In order to determine the weight of the criteria and sub-criteria, the fuzzy best-worst method and the paired comparison questionnaire tool based on the mentioned method have been used. The results show that the highest weight belongs to the technology criterion, and then the financial, market, knowledge and skill criteria, and finally politics and law, were given the best to worst weight. Also, in the sub-criteria of each main criterion, production of technological knowledge, risk-taking, government policies, innovation in design and idea have the best weight.
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