Asia Pacific Journal of Innovation and Entrepreneurship (May 2017)

Relationships between golf range users’ participation motivation, satisfaction, and exercise adherence intention

  • Kyoung-Ran Shim,
  • Byung-Joo Paek,
  • Ho-Taek Yi,
  • Jong-Ho Huh

DOI
https://doi.org/10.1108/APJIE-04-2017-016
Journal volume & issue
Vol. 11, no. 1
pp. 50 – 62

Abstract

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Purpose - This paper aims to identify the relationship between participation motivation, satisfaction and exercise adherence intention of golf range users on the basis of self-determination theory. Design/methodology/approach - For this purpose, the authors proposed research questions and a conceptual research model as well. Then, the authors surveyed users of golf ranges located in Seoul Metropolitan City and Gyeonggi-do province. Findings - By applying convenience sampling, the authors received a total of 313 questionnaires. Results were as follows. First, among the participation motivation sub-factors, health-oriented motivation, achievement motivation, pleasure-oriented motivation and self-displayed motivation had a significant effect on emotional satisfaction, while achievement motivation and pleasure-orientation motivation had a significant effect on performance satisfaction. Second, the following participation motivation factors had a significant effect on exercise adherence intention: health-orientation motivation, achievement motivation and pleasure-orientation motivation. Third, among the satisfaction factors, emotional satisfaction and performance satisfaction both had a significant effect on exercise adherence intention. Originality/value - This is one of the first papers to examine the relationships that exist between golf range users’ participation motivation, satisfaction and exercise adherence intention.

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